Levi Strauss plans to hit the public market for the first time in 34 years, a promising sign for a troubled retail sector.The 165-year-old company, which invented the blue jean, filed for an IPO on Wednesday. Levi’s said it could raise up to $100 million in the public offering, and will be listed on the New York Stock Exchange under the symbol “LEVI.”The announcement shook up the retail industry Wednesday as investors scrambled to prepare for Levi’s re-appearance on the public market. Levi’s move signals that the future still looks bright for many legacy players, despite Amazon’s success in retail and the wave of bankruptcies the last few years. The company hopes that going public again will help it fund efforts to expand in the United States and overseas, as well as buy up trendy brands.”We have significant opportunity to grow by expanding beyond our core business,” the company said in filing.
So for all the Lev’s Lovers, they are BACK with something bigger and better for you all. That is going to make the company trend and possibly see more people in Levi gear.
Will that put other jeans and clothing stores out of business? Will Levi’s not be a hit like it once was? Those two questions are going to be the most two talked about and revealing as time goes by. Who has it Grandpa Levi’s or the new world trend?
https://www.cnn.com/2019/02/13/business/levi-strauss-ipo-jeans-retail/index.html